Communication is the first of six core values that allow an organization to manage change. It is perhaps the core value, since it is also part and parcel of every other core process.
It is important for a manager to practice effective communication because it is the means by which information is transferred. Information is one of the basic forms of resource that people need for successful and fulfilling change management. (The others are people, money, and time.)
Effective communication models the underlying values that a manager holds towards those who look to him/her for authority. The values that form the basis of the manager’s communication will determine whether those who receive their authority from them will receive the information they need when they need it. Thus, the expression of those values will determine whether the staff is successful, fulfilled, both or neither.
The core values of the Relationship Model are affirmation, involvement and servant leadership. When these values drive the manager’s communication process, the information is generous, accurate, and matched to the staff’s own expression of need for information. The communication process driven by this value system is characterized by a staff that is affirmed in their need to know, involved in determining what information is communicated, and supported in their desire to put information to work. Read more